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What’s Direct Link?
For example, you think your friend may be interested in one of our offers, you give the click url to him/her, he/she copy and paste the link into his/her browser, then your friend visits the advertiser’s website and signup or buy something.
This is Not Allowed for our Campaigns. You must put our [...]
Industry media have been taking note of a recent study by Direct Partners with headlines focusing on the findings that email is the most effective from of direct response. The finding echoes a study from last fall from MarketingSherpa, where participants reported that “house e-mail marketing” delivered the best return-on-investment in [...]
With consumers tightening their purse strings, it’s more important than ever for marketers to reach out to potential customers with relevant offers they can’t refuse.
By Jere Doyle
Debate continues in the media as to the fate of the US economy: Are we in a recession, or merely flirting with one?
For brand marketers, [...]
Consumers Turn to E-Newsletters, Search, Branded Sites to Learn About Your Products
In the latest of several studies showing surprising power for digital marketing among package-goods brands, more than two-thirds of consumers who use the internet have used it to research package-goods products, according to a new survey by Prospectiv, a firm [...]
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